As an Amazon FBA seller, you’re always looking for new ways to increase sales and grow your business. And one of the most effective ways to do this is by using Amazon’s Pay-Per-Click (PPC) advertising platform.
However, PPC can be a complex and daunting task, especially if you’re new to it. And one of the biggest mistakes that many Amazon FBA sellers make is not tracking their PPC campaigns properly.
Not tracking your PPC campaigns properly can lead to wasted spend, poor results, and frustration. But by tracking your PPC campaigns properly, you can optimize your campaigns for better results and save money in the process.
So, what are the best ways to track your PPC campaigns? Here are five tips:
1. Set up conversion tracking
One of the most important things you can do to track your PPC campaigns is to set up conversion tracking. Conversion tracking allows you to see how many sales or leads you’re generating from your PPC campaigns.
Without conversion tracking, it’s difficult to know whether your PPC campaigns are actually working or not. Fortunately, setting up conversion tracking is relatively easy and only takes a few minutes. Simply create a new goal in Google Analytics and then add the conversion tracking code to your thank-you page or order confirmation page.
2. Use Google AdWords’ Campaign Performance Report
Another great way to track your PPC campaigns is to use Google AdWords’ Campaign Performance Report. This report provides valuable data that can help you improve your campaign performance, such as click-through rates (CTRs), cost-per-click (CPCs), and conversions.
To access the Campaign Performance Report, simply log into your AdWords account and click on “Reports” in the left sidebar menu. Then click on “Campaigns” and select “Campaign performance.” From there, you’ll be able to see all of the data mentioned above.
