Kevin Davis of PaidTraffic.co talks about how businesses can leverage pay per click advertising on Facebook to grow their business.
In this interview you’ll see exactly what a 7 figure ad manager does for Facebook pay per click Ad campaigns.
0:07 Kevin talks about vanity metrics vs business critical metrics
The metrics he focus on:
How many leads came in?
How much money did we spend?
How much did those leads cost?
3:37 How tell which type of lead to acquire and how much to pay
“An email lead has no value unless it converts to a sale”
4:23 Why eliminating low cost campaigns can make sense
8:12 Cash-flowing campaigns is the stopping point for many business owners. He shares how to solve that problem
9:56 Obstacles you may face when running Facebook Ads
11:52 Why focusing on “LIKES” and “SHARES” will KILL your business
13:48 The “silent sales force” …retargeting
18:06 Why he uses multiple retargeting platforms
21:33 Case Study with
26:37 Why he suggests starting with 10-15% retargeting budget
29:26 When you shouldn’t run ads
31:55 How to use retargeting to run ads to your internal email list
37:44 Using partner categories to SCALE CAMPAIGNS
40:32 Get a FREE $70 Retargeting Ad Credit and
42:43 The 48 hour challenge
Connect with Kevin and get your Free Google Analytics Dashboards at
