The best kept secret to successful web video marketing campaign is to play with viewer emotions. The emotion can take the form of love, hate, happiness, anger, compassion or egoism. You need to have a strong opinion, willingness to express your ideas and dedication as well as commitment to the cause closest to your heart.
A successful marketing campaign will let people sit-up and take notice, with a feeling of excitement. Steer clear from the idea of objective and neutral approach, with the aim of pleasing everyone. Identify your target group or another manner to reflect your unbiased view.
People love surprises. If you want people to notice and most important remember your campaign, you have to do something different and totally unexpected. Avoid “our products are the best” routine, its so boring and outdated, as well as the angle of making whatever your are marketing appear fashionable and cool. Copied web video marketing campaigns are also not recommended.
By trying too hard, it will appear as though you are desperate. The majority of businesses assume that web video marketing is a means of advertisement shared between web users but it is absolutely not. Traditional marketing strategies comprised of product promotion, showcasing quality of goods, placement of product on a pedestal, even supermodels and movie stars have been called-in to assist their selfish strategies with little to no success!
A good storyline is essential to web video marketing. Forget for a moment about yourself, the product and your business and focus solely on creation of a remarkably storyline. Due consideration should however be given to the product and your business but not all the attention.
Okay you’ve achieved your goal. People have seen your web video marketing campaign and necessary emotions have been felt and curiosity tickled by unexpected twists and turns in your storyline. Now the next step is to keep the feelings going by continuing and taking the campaign to the next level until you have their complete attention.
Now is not the time to sit back and do nothing. Once you get viewer and potential client or consumer attention you need to be pro-active, and one of the best ways to do this is to give them more of what they love, a sequel to your web video.
Sequels can take many forms including but not limited to creation of extra movies with similar concepts as the first, a look behind the scenes or the making of, bloopers, process blogs, competitions, giveaways or a combination of all of mentioned.
