Do you often wonder why your competitor’s web pages rank higher than yours? It is just but natural to be conscious on your rank at Yahoo, Google and other much-used engines as compared to your competitor’s sites. A lot of honest advice were written on the subject. Here are a few pointers to attain a high-ranked website.
1. Always update your pages. A web master must regularly update the content of a page. This will create an impression that the site is active and dynamic. To provide better results, your search engines must be updated to ensure that your result pages will show the most relevant search results.
2. Your search engine optimization should consider how search algorithms work and what people search for. This effort includes site coding, presentation and structure, as well as fixing problems that could prevent search engine indexing programs from spidering. Search engine change their ranking algorithms from time to time so be ready to cope up when a more complex ranking algorithms will be developed.
3. Monitor the sites with which you periodically change links. A search engine is a very large collection of links so it is just but crucial to carefully select and closely monitor the sites in which you exchange links. Sites are penalized when they actively link to another site. So if any page of your site contains links to outside sites, it is fundamental to ensure that these sites are not being penalized. You may opt to find the Google tool bar to be helpful for this tip.
4. Cloaking is strongly discouraged. Currently, every major engine imposes penalties on sites that use cloaking. Though cloaking does not solely intend to trick search engines, some high-ranking pages are cloaked to prevent others from stealing the underlying code–“page jacking”.
5. Avoid keyword stuffing. This simply means being certain that your text on each of your pages reads naturally and that no phrases are repeated too frequently as this will make you vulnerable to be penalized.
