Do you listen to music when doing copywriting for ads, emails, blogs, articles, etc?
If not, I HIGHLY suggest you do.
In fact, I believe if you do what I’m about to suggest, you will find yourself much more in “sync” with your customers. And connecting with them in a way none of your so-called competition is.
Let me explain:
I’ve written lots of ads in the self defense market this year. And the client (one of the sharpest marketers on the Internet), once took it upon himself to have a “Claritas” report made of his best customers.
This is a service provided by Nielsen (they analyze TV audiences).
And what this report does is, it tells you ALL kinds of facts about your best customers you never knew before. Even stuff you don’t care to know. (Heck… it’s almost like if your market so much as goes to the bathroom at a certain time every day, you’re gonna know about it.)
Anyway, here’s the point:
One thing we learned about the market was the kinds of movies they watch. In this case, “guy” movies — especially movies with lots of action and violence (the more the merrier).
So when writing to them, I play movie scores from “guy” movies.
Like the scores from the recent Batman movies, for example.
Or maybe a Tarantino movie.
Or a Mel Gibson flick.
Or any other “guy” movies that made big money at the box office.
And now I urge you to do the same thing.
If you know your market listens to, for example, classical music — then pop some Mozart or Beethoven in when writing to them. If they listen to smooth jazz then tune into smooth jazz. If it’s “gangsta rap” then God help you — just take some aspirin and suffer through it.
Whatever the case, try it yourself and you’ll see what I mean.
I bet you’ll find your writings more persuasive.
