Content marketing is one of the most efficient and effective ways to connect with customers and promote your brand. It can take many different forms, but the goal is always the same: to create content that engages and informs your audience, and ultimately drives them to take action.
There are countless examples of great content marketing out there, but here are some of our favorites from September 2016.
1. The Huffington Post: 9 Ways to Use Snapchat for Business
This article from The Huffington Post provides a great overview of how businesses can use Snapchat to connect with customers. It includes tips on how to create content, how to use Snapchat for marketing purposes, and how to measure the success of your Snapchat campaigns.
2. HubSpot: The State of Inbound 2016
HubSpot’s State of Inbound 2016 report is a comprehensive look at the current state of inbound marketing. It includes data on how marketers are using inbound techniques, what’s working and what’s not, and how inbound is impacting businesses of all sizes.
3. Social Media Examiner: How to Use Facebook Live for Marketing
This article from Social Media Examiner provides a step-by-step guide to using Facebook Live for marketing purposes. It includes tips on how to plan and produce your live videos, how to promote them, and how to measure their success.
4. Convince and Convert: The Content Marketer’s Guide to Twitter
This guide from Convince and Convert is a comprehensive look at how content marketers can use Twitter to connect with customers and promote their brand. It includes tips on setting up your Twitter profile, creating effective tweets, and using Twitter for lead generation.
5. MarketingProfs: The State of Marketing Automation 2016
This report from MarketingProfs is a comprehensive look at the current state of marketing automation. It includes data on how marketers are using marketing automation tools, what’s working and what’s not, and how marketing automation is impacting businesses of all sizes.
