Email marketing is the process of sending commercial messages, usually through email, to a group of people. Email marketing is a form of direct marketing, and it is a subset of electronic marketing. Email marketing is a way to promote products or services through email.
The main purpose of email marketing is to build relationships with customers or potential customers, and to promote products or services. Email marketing can be used to build trust and credibility, to increase sales, or to simply keep customers informed about a company’s products or services.
Email marketing is a very cost-effective way to reach a large audience. It is also one of the most efficient ways to stay in touch with customers and prospects.
There are a few basic terms that you should know before getting started with email marketing. These include:
Email list: This is a list of email addresses that you have collected from customers or potential customers. You can use this list to send out email campaigns.
Email campaign: This is a marketing message that you send to your email list. An email campaign can be a one-time email, or a series of emails.
Email template: This is a pre-designed email that you can use to send out your email campaigns. Email templates can be created in a number of different email marketing software programs.
Email autoresponder: This is a program that automatically responds to emails that are sent to a particular email address. Email autoresponders can be used to send out automated email campaigns.
Email marketing software: This is a program that helps you create, manage, and track your email campaigns. There are a number of different email marketing software programs available.
Now that you know the basic terminology, you’re ready to get started with email marketing!
