One of the biggest mistakes that people make when they are starting to get traffic to their site with banner advertising is they fail to use the Google Content Network before they branch out and get traffic from other sites in their niche market. In this article I want to show you why you need to make sure you always use this network first.
Reason #1 – You can split test your ad better.
You have to realize that you can figure out which ad version is getting you the highest click through rate and then work to keep increasing that rate.
You need to understand that if you do it the right way you can massively increase your click through rate by making really small changes in your ad text.
Then once you get a really good converting ad, you can run that on all the other sites in your niche market to get even more visitors to your site.
Reason #2 – You can figure out how to make your site more profitable.
You have to realize that the more profits you can make from your site, the more money you can afford to spend on buying more ads and still make a profit.
So what you want to do is work really hard to make sure you can get your system profitable on Google’s Content Network. Then what you can do is go into your niche and buy the most expensive advertising that you can find and hopefully still make a profit.
Make sure you don’t skip over using Google’s Content Network as you can make a lot of money from this site if you know what you are doing.
