As the world moves ever more online, the question of how to increase brand awareness for businesses, and especially manufacturing companies, becomes more pressing. The world of marketing is changing faster than ever, and those who don’t keep up will be left behind. So, what can you do to make sure that your manufacturing company is keeping up with the latest trends and making the most of the opportunities that digital marketing provides?
The first step is to understand what brand awareness actually is. In simple terms, it’s how well known and recognisable your company is. The more top-of-mind your company is, the more likely people are to use your products or services. And in a world where there are more choices than ever before, it’s important to be as visible as possible.
There are a number of strategies that you can use to increase brand awareness for your manufacturing company. But before we get into that, there are a few things that you need to keep in mind…
Your target audience should always be at the forefront of your mind when formulating your brand awareness strategy. You need to understand who they are, what they want and what they need. Only then can you start to craft a message that will resonate with them.
Remember that brand awareness is not just about getting people to recognise your company name. It’s also about getting them to understand what you stand for and what makes you different from your competitors. So make sure that your messaging is clear and concise, and doesn’t try to do too much at once.
It’s also important to think about where your target audience spends their time online. Are they on social media? Do they read certain blogs or news websites? Knowing where they “hang out” online will help you to form a strategy for reaching them where they are most likely to see and engage with your content.
Now that we’ve covered some of the basics, let’s take a look at some specific brand awareness strategies that you can use for your manufacturing company…
1) Create Compelling Content
One of the best ways to increase brand awareness is by creating compelling content that speaks directly to your target audience. This could be in the form of blog posts, infographics, videos or even eBooks. The important thing is that the content must be interesting and informative, and provide value for the reader. If you can manage this, then you’re well on your way to increasing brand awareness for your company.
2) Make Use of Social Media
Social media should be an integral part of any brand awareness strategy (although it’s worth noting that not all social media platforms will be relevant for every business). Platforms like Twitter and LinkedIn provide an excellent way to share your thought-leadership content with a wider audience, as well as engaging in conversation with potential customers and clients. It’s also worth utilising paid social media advertising, which allows you to specifically target users who are most likely to be interested in what you have to say.
3) Get Involved in Industry Discussions
Another great way to increase brand awareness (and generate leads at the same time) is by getting involved in discussions within relevant online communities and forums. This could mean commenting on blog posts or joining in conversations on Twitter or LinkedIn groups (of which there are many). By adding value to these discussions and providing expert insights, you’ll quickly start to build up a reputation as a go-to source within your industry – which can only be good for business!
4) Speak at Industry Events (Or Host Your Own!)
If you really want to get noticed within your industry, then speaking at relevant conferences or events is a great way to do it (or if you really want to make a splash, why not host your own event?). Giving a presentation provides an excellent opportunity not only share valuable information with attendees but also connect with potential customers and clients on a personal level – which can lead to long-lasting relationships down the line.
5) Give Away Free Samples/Trials/Demos etc…
There’s no better way increase brand awareness (and generate sales!) than by giving potential customers the chance try out your product or service for themselves without any risk or obligation attached. Offering free samples or trials allows people experience what you have offer first-hand – which could lead them becoming lifelong fans!
6) Collaborate With Other Brands/Businesses
Teaming up with other businesses – especially ones that complement rather than compete with yours – can be an excellent way increase brand awareness for both brands involved. This could take many different forms such as co-hosting an event or creating joint marketing materials such as eBooks or webinars etc… By working together rather than against each other , both brands will benefit from increased exposure – it really is a win-win situation!
7) Use Influencer Marketing Strategically Influencer marketing has become increasingly popular over recent years – and for good reason! Working with relevant influencers who have already built up trust with their followers can help extend your reach significantly . However , it’s important not just go after anyone with a large following . The influencer must also be relevanttoyour nicheandhaveaudiencethatoverlapssignificantlywithyours . Only then will their endorsement carry any real weight .
These are just some of the many different ways in which you can increase brand awareness for your manufacturing company in 2020 . Of course , thereisn ‘ one – size – fits – all approachandyouwillneedtotestdifferentstrategiestoseewhichonesworkbestforyouandyourbusiness . Butbykeepingthesebasicprinciplesinmind ,youcanbeconfidentthatyouareonthe right tracktoincreasingyournamerecognitionandboostingleads significantly!
