If I had a dollar for every time someone told me “the money’s in the list” I wouldn’t need the list – the money would be in my pocket. Sadly, I don’t have a dollar for every time I’ve heard the phrase – but I do have a list.
Every successful internet marketer needs an email list. When you release a new product, join a new affiliate program, or want to start a joint venture, you’ll need someone to promote to, and a responsive list converts better than any one else. But building a list is cumbersome. You have to keep track of email addresses, personal information, who’s received which email, how long it’s been since you least sent something out – the list goes on and on. Eventually you reach the point where you spend all your time working on your list. It becomes too much for you to handle; you’re not set up for it.
That’s where autoresponder comes in. An autoresponder does the work for you, by automating routine features and saving you time. When a person signs up for your mailing list, they are automatically sent a personalized confirmation email. They are then automatically added to the list of recipients for outgoing mail. That alone saves you hours. But when you realize you can set up entire web courses, personalized sales letters, and even birthday greetings you’ll really start saving time – and making money!
One of the biggest problems with maintaining a successful list is keeping in touch. If you go too long between emails, people will forget, or leave the list, or simply feel like you don’t care. With an Autoresponder you can set up email to be sent at intervals automatically. That means you can sit down one day, write out a years worth of weekly emails, and set them up to deliver once a week automatically. For the rest of the year, you don’t have to worry about your list, except when you want to promote something.
Simply put, if you want to make more money online than you currently do, you need to set up a list. How else will you communicate with you 10,000 best customers, after all? If you don’t keep their attention, someone else will.
