If there’s one challenge new entrepreneurs share, it’s the need to close more sales. They work very hard, but never seem to meet with enough people to reach their desired goals. There’s a better way to meet your goals and it’s called “sales automation.” Once you learn to automate some or all of the sales process, your closing ratio, and your income, will increase dramatically.
Getting Past Your Objections to Automation
When we’re talking about “sales automation,” it simply means putting your sales process into a format that doesn’t require your physical presence. That may mean writing a great letter that causes prospects to want to buy without needing to meet with you. It could also mean setting up a website and email system that reaches out to prospects and makes your offer in a compelling way that leads them to buy.
Right now, you might be saying, “Oh, no, selling my product requires face-to-face interaction!” Here’s the thing- there are only so many hours in a day and so many prospects you can meet with personally. If your company’s success remains tied to your ability to shake hands with every prospect, you’re severely limiting your future income.
Instead of being the bottleneck to your company’s success, find a way to package what you’re offering so that the sales process can be automated. When you do, you’ll be on the path to a big jump in income. Learning to use automation tools like sales letters, webpages and brochures as your sales force will increase your closing percentage exponentially.
Packaging Your Offer for Automatic Sales
The first step, is packaging your product so it fits in an automated process. Even if you’re the product, as coaches, consultants and other professionals often are, what you’re offering the client can still be packaged.
What do you say when sitting face-to-face with a prospect? Pull that together into a package that can be presented over and over without your actual involvement, and you’ve got the key to automated sales.
Get started by creating a sales letter that focuses on your product and the need it meets in your target audience.
There’s a lot of discussion about how long online sales letters can be, but it’s important to remember you must answer every question when you aren’t physically in front of the prospect. Otherwise, they’ll simply move on to the next offer.
So, practice writing your prospects a letter that answers every possible objection and points them toward a sale. Open that letter on your website, and make sure the sales process is completely automated. A well-written online sales letter can become a powerful “sales force,” automatically selling your product without any involvement on your part.
There are other ways to make sales more automatic. A carefully written brochure that moves the prospect from initial interest to “I’m ready to buy!” can eliminate the need for personal sales call.
Moving the people toward a sale really doesn’t require being eyeball-to-eyeball with them. It simply takes packaging what you do in a compelling message. Move past your own objections to sales automation and let it help you grow your business.
By putting your products in front of more people, without requiring your own time and effort, a good automated sales process can increase your sales dramatically. Find a way to package your product and increase your exposure dramatically through sales automation.
