Google Ads is a complex system. And if you want to be successful with online advertising, you need to understand how it works. There are two ways to bid on keywords in Google Ads: automatic bidding and manual bidding. Both have their pros and cons, and the best approach for your business depends on your goals, budget, and level of expertise.
With manual bidding, you have full control over your keyword bids. You set the maximum amount you’re willing to pay for each click, and you can adjust your bids at any time. Manual bidding is best for experienced advertisers who know how much their keywords are worth and who want to have complete control over their campaigns.
Automatic bidding, on the other hand, lets Google Ads manage your keyword bids for you. Google will automatically set your bids based on your campaign goals, such as maximizing clicks or conversions. Automatic bidding is best for advertisers who want to save time and let Google optimize their campaigns for them.
So which bidding method is right for you? In this article, we’ll compare automated bidding and manual bidding in Google Ads so that you can make an informed decision about which approach is best for your business.
What Is Manual Bidding?
With manual bidding in Google Ads, you set the maximum amount you’re willing to pay per click (CPC) for each of your keywords. You can adjust your bids at any time, and you have full control over how much you spend on each click. Manual bidding is the traditional way of managing a Google Ads campaign—before automated bidding was introduced, all campaigns were managed manually.
Manual Bidding Pros:
You Have Full Control Over Your Bids: With manual bidding, you decide how much you want to pay per click. If you want to increase your CPCs to get more clicks (and traffic), you can do so at any time. And if you want to lower your CPCs to save money, you can also do that—it’s entirely up to you. This flexibility gives you complete control over your campaign budget and allows you to adjust your bids according to your changing needs and goals.
It’s Easy to Get Started: Manual bidding is easy to understand and use—even if you’re new to Google Ads. You simply set a CPC for each of your keywords, and then Google will charge you that amount every time someone clicks on one of your ads (up to the daily budget that you set for your campaign). There’s no need to worry about complex algorithms or bid strategies—with manual bidding, everything is straightforward and easy to manage.
You Can Target Specific Keywords: With manual bidding, it’s easy to target specific keywords that are important to your business—you simply set a higher CPC for those keywords, which tells Google that they’re a priority for your campaign. As a result, your ads are more likely to show up when people search for those keywords (assuming that they’re relevant to what you’re selling). This flexibility allows you to focus on the keywords that are most important to your business and ensures that they get the attention they deserve.
Manual Bidding Cons:
It Takes Time and Effort: Managing a manual bid campaign requires ongoing effort and vigilance—you need to constantly monitor your CPCs and make sure that they’re in line with your budget (otherwise, you could end up spending too much money). This can be time-consuming, especially if you have a large number of keywords in your campaign.
It Requires Constant Monitoring: In addition to taking time, managing a manual bid campaign also requires constant monitoring—you need keep an eye on changes in the market so that you can adjust your CPCs accordingly (otherwise, they could become too high or low). This ongoing monitoring can be difficult if you have other things going on in your business (such as running an ecommerce store), as it takes away from time that could be spent elsewhere.
You Might Miss Out on Good Opportunities: With manual bidding, it can be difficult (if not impossible) to take advantage of good opportunities when they arise—for example, if there’s a sudden spike in searches for one of your keywords due To breaking news related To that keyword , it might not be possible For You To quickly adjust Your CPC To take advantage of the opportunity . As a result , You Might miss out On potential clicks And traffic . Automated bidding , On The Other Hand , Can automatically take advantage Of these sorts Of opportunities by Adjusting Your Bids In real-time .
What Is Automated Bidding? Automated Bidding Pros Automated Bidding Cons Which Bidding Method Is Right For You ? Conclusion
