When it comes to finding new clients, law firms have options. Some firms pay “per-lead” to find new clients, while others use traditional marketing methods like SEO or PPC. So, which is the right choice for your firm?
That depends on a number of factors. In this article, we’ll take a look at the pros and cons of both per-lead and traditional marketing methods to help you make the best decision for your firm.
Per-Lead Attorney Lead Generation
There are a number of companies that offer “per-lead” attorney lead generation services. These companies generate leads through a variety of means, including online advertising, pay-per-click (PPC) campaigns, and SEO. Once a potential client shows interest in their services, the lead is then sold to a law firm.
Pros:
One of the biggest advantages of per-lead attorney lead generation is that it’s a relatively low-risk way to find new clients. You only pay for leads that are actually interested in your services, so you don’t have to waste time and money on marketing to people who will never become clients.
Another advantage of per-lead attorney lead generation is that it can be quite effective. If you choose a reputable company that uses effective marketing tactics, you can generate a lot of high-quality leads. This can be a great way to quickly grow your client base.
Cons:
One downside of per-lead attorney lead generation is that it can be expensive. The cost of each lead can vary depending on the company you use and the type of leads they generate, but it’s not uncommon to spend $50 or more per lead. If you’re not careful, this cost can quickly add up.
