In episode 63 of #AskGaryVee, Gary Vaynerchuk discusses the winter storm Juno and how to create a viral marketing campaign on a shoestring budget.
When asked about the winter storm Juno, Gary Vaynerchuk advised business owners to take the necessary precautions to protect their employees and customers, but also to take advantage of the situation by creating marketing content that engages with the storm. He cited the example of Dunkin’ Donuts, which created a series of tweets and Vine videos about the storm that were both funny and informative.
Gary Vaynerchuk also discussed the importance of creating content that is relevant to your target audience. He advised business owners to think about what their audience is talking about on social media, and to create content that engages with those conversations.
Finally, Gary Vaynerchuk discussed the importance of creating content that is shareable. He advised business owners to make their content interesting, funny, and informative, and to think about ways to make it easy to share. He cited the example of the ALS Ice Bucket Challenge, which was successful because it was easy to participate in and share on social media.
