Article marketing can be a lucrative tool to use when promoting a product, service, or website. It can help your website rank higher on search engines, which can lead to a tremendous increase in traffic. Many people use this method of marketing these days because it is inexpensive, yet effective. When marketing your articles, there are a few important things that you need to avoid in order to ensure that your articles will be accepted by article directories and search engines.
1. Poorly written content.
The content that you provide should be related to the topic of the article. If it is not, it may be rejected by both the article directories and the search engines that you are submitting it to. You should also use a spell checker before you post your article to make sure that you did not make any spelling errors. People who read your article will take you more seriously if it is free of spelling and grammar errors.
2. Not adhering to the guidelines.
Submission guidelines vary between different article directories and search engines. Failing to read and understand the guidelines before submission can result in an immediate rejection of your article. This can be devastating if you have written several articles that do not adhere to the guidelines. To avoid wasting all of your efforts, make sure that you read and adhere to guidelines of each of the directories and search engines that you want to use before submitting your articles.
3. Submitting duplicate content.
With so many articles being posted on the internet everyday, it is easy to accidentally post content that has already been posted. Article directories and search engines have zero tolerance for plagiarized work, even if it is accidental. In order to ensure that your content is unique, you should use a free plagiarism checker before submitting your articles. Even duplicating your own content is against the rules, so when writing a large amount of articles on the same topic, be sure that each one is unique. Submitting plagiarized work may not only cause a rejection of the article, it could result in a permanent ban.
4. Using keywords incorrectly.
There are a few ways in which keywords can be used incorrectly. One of those ways is called keyword stuffing. This is an unethical practice that is frowned on by both article directories and search engines. Simply throwing in a massive amount of keywords in order to improve your search engine ranking will not work. In fact, it will hurt your search engine ranking and destroy the reputation of your website. Users do not want to visit your website only to read a bunch of keywords that are used out of context.
Another way to incorrectly use keywords is using a highly competitive keyword. It is far better to find keywords and keyword phrases that are often searched for, but are not quite as competitive. In the long run, this will give you a higher ranking on the search engines and provide your website with more traffic.
Now that you know some common mistakes and how to avoid them, you should be well on your way to writing high quality content for your website.
