I know a lot of network marketers have been putting off article marketing, opting instead for pay-per-click, Craigslist, and the massive, time-sucking beast we like to call Facebook.
But before you completely back-burner your article marketing strategy for tactics that seem to produce results more quickly, may I point out that article marketing pays off in multiple ways, and it doesn’t have to be extremely complicated.
1) Yes, you can get massive backlinks that will increase your site’s ranking and possibly get your site some natural search engine results for your targeted keywords. And when this happens, it is AWESOME! However, this is the reason a lot of people abandon their article marketing campaigns altogether. It’s complicated, you have to submit to a TON of article directories, rewriting your article for each one, (to avoid duplicate content issues with the search engines) and it’s difficult to find keywords that you know will bring results. (Still well worth doing, but definitely not the only game in town.)
2) If you post a well-written article to the better-known article directories, webmasters will grab that article for their own websites. This gives you access to their visitors, and of course backlinks too. Most webmasters take articles they know their readers will take an interest in, and they are required to keep your author information intact when they use your article. Sweet, right?
3) Last but certainly not least, if you write a GOOD, informative article and post it to one of the leading directories, you’ll actually have people reading your article because they want to know what you have to say! How about that? Without getting too particular about precise keywords, keyword density and all that technical stuff, you can get visitors to your website almost immediately. Write more articles, and you’ll get even more exposure.
So if you’ve been procrastinating about your article marketing campaign you can stop now. Just come up with an idea for an informative article for your target audience, write a decent article, and follow it with a compelling call to action in your author resource box and you’ll be all set. (Don’t worry – I’ll write another post that goes into detail about the author resource box and what to say.)
