For most internet marketers the answer to this question is yes. Although there are so many internet marketing tools that are available in the online arena today, article marketing remains to be the most used traffic-generating tool by those people who are trying to make money in the world wide web. It’s very effective because it uses information as bait in getting people to pay attention.
Think about this, when people use the internet, what usually is their main purpose? Aside from getting in touch with their friends on social networking sites and watching entertaining videos on YouTube, the other main reason why they are online is because they’re looking for specific information. It’s very seldom that you’ll hear individuals saying I have to get online; I need to check out some ads, right?
Most people who are using the internet are looking for solutions to their problems. They want to know how they can get rid of their acne marks, how they can lose their man boobs, or how they can apply for a job that they’ve been dying to have. They are also looking for guides that can help them become more self-reliant. They’re looking for instructions on how they can bake their first cake, on how they can start their own small business, or how they can clean the engines of their cars. Some of them are also looking for expert advice before they make a crucial decision while others are looking for insider tips and trade secrets.
As an internet marketer, you must know that the quickest way to grab the attention of your prospects is to give them just the kind of information they want. Write articles about topics that they usually search for and distribute these on different article marketing sites. Through this, you have a better shot at sending your prospects to your website through your resource box.
However, keep in mind that the effectiveness of your article marketing campaign will depend on the techniques that you’re using and on the amount of effort that you put into this endeavor. You cannot really expect good results if you don’t make an effort to produce lots of high quality articles.
One thing that you need to know about article marketing is that although it’s very effective, it will require hard work, determination, creativity, and lots of patience. Unlike when you’re using PPC or banner ads, you cannot expect to get immediate results from this endeavor. You need to wait until search engines and online users start to notice your articles and that could take weeks or even months. What you can do is to continue to write and distribute articles until you create a huge wave in the online arena. Although it can get frustrating at times, you can be assured that the end-results are pretty rewarding. These include better page rank, more visitors to your website, more leads, and more sales.
