Article Marketing is Internet Marketing. I know that’s a fairly bold statement. And now I am going to back it up, and then some.
Here is something fundamental that I have learned over the past few years of building my online business and helping many students and members build theirs: you need 5 factors to be successful on the internet, in any niche.
Those 5 factors are: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation. Let’s take a closer look at each of these 5 factors and how Article Marketing delivers each one faster, easier and with less over all human effort.
Content Creation – You gotta have content. Whether it is in the form of text, audio, video or some combination, the internet revolves around content. Most online entrepreneurs struggle with content. With Article Marketing you are creating content every time you write an article.
Traffic Generation – Once you have content you need visitors and viewers to see it. On the internet we call this traffic. When you write and submit articles to EzineArticles.com you are getting your content in front of traffic to the tune of over 15 million unique visitors a month.
List Building – Once you get a steady stream of visitors to your web site what do you do with them? Hope they come back? I recommend that you trade more good information from you for their email address so you can invite them back over and over. In the resource box of your article you get to invite your reader/prospect back to your web site to make the trade, and now you are continually building your list community.
Marketing Messages – We have two challenges with our marketing messages – reaching people who have never heard of us and inviting those that have back for repeat visits. You reach people who have never heard of you (and build a massive web presence) when you spread your articles all over the internet. One great way to invite back those who have heard of you is to repurpose your articles on your blog.
Product Creation – What resources are you going to provide those learning from you and how are you going to create them? When you are creating content with Article Marketing you are also creating products. Find out what your members want to know, write articles that answer their questions, and repurpose and expand those articles into multiple information products.
