The twenty first century has seen an explosion in global communications. People can share moments in time simultaneously and instantaneously because of the internet. Personal blogs are popular and enjoyed by thousands of computer users. There are also genre blogs, for example travel, fashion, music and art which provide useful, informative and current information between bloggers.
However blogs can be an amazing asset in the corporate or business world as a tool to increase public relations, branding and marketing. Blogging has become a means to earning a living for many computer users and finding the most dynamic and the best blogging software is vitally important and necessary for business success.
One of the most used blogging software is WordPress. It is an open source blog publishing application with many features, including a templating system (various “skins”) and designed plugins. It is easy to understand and use and install. WordPress.com offers free hosting services and a WordPress blog on-line can be deployed without having to install WordPress on your computer web server.
While WordPress provides one blog per installation, multiple blogs can exist within one installation by using WordPress Multi-User. They are administered by a centralized enabler. This is an opportunity to participate in multi-blogging.
Very recently, the WordPress and WordPress Multi-User projects merged into one, and the official name for it is WordPress 3.0.
There are many business blog software options available and some have more vulnerabilities than others. Your blogging software may prove to be the best resource for your business.
There are two possible scenarios with Content Management Systems. The first is that all the work in building the site is done locally on your own PC. The cost then is in continually sending the total site up to the server whenever you make even a slight modification. The second choice is having all the work in WordPress on your remote server, where your actual site resides.
Therefore a small modification means only a small upload to your website, saving you time and cost in bandwidth.
- 1. With these things in mind, it is advantageous to take the time to research good blogging software.
- 2. Regularly review what traffic your current blogging software is bringing to your site and how much your business is benefitting by it.
