I have spent literally hundreds of hours reading books and
implementing what I’ve learned into the strategy I’m about
to give you. I am passionate about what I do, and hopefully
over this article some of that passion will bleed onto you.
It is very important that you spend the time it takes to
thoroughly review the keywords in your market before you
spend hundreds of hours optimizing your pages, garnering
back-links, and submitting to directories.
Building a Killer Keyword List
You can always take your best guess at what keywords people
are using the most to find a product or service, but there is a
far more efficient way of doing this. There are many tools out
there that cut down the time investment considerably. I can’t
stress enough the importance of an exhausting keyword list. It
is campaign-suicide not knowing every last word people use to
find your product. If you don’t get any other thing out of this
article let this sink in: Go the extra length to find hundreds if
not thousands of keywords in your market. I’ve worked on
websites that have 40,000+ keywords. If you follow my
advice in this article you’ll be able to generate keyword lists
in the thousands with very little effort.
Note: It is important to use a bevy of tools when compiling
your list, each software has its own strengths and
weaknesses.
Here are the tools to build a large list of keywords:
WordTracker offers a free trial (most people use
WordTracker’s $250.00 subscription) although it is one of the
most acclaimed keyword research tools in the industry it does
have its limitations. The thesaurus and misspelled tools are
really good for bringing unique variations of your keywords to
the table. But those last two options aren’t available in the
free version.
Overture Keyword Selector Tool’s free search count data is far
more accurate than any of the other tools. Use WordTracker
to find many variations of keywords but don’t trust its “count”
and “predict” data. Rely on Overture’s Keyword Selector Tool
for accurate search counts.
Note: I would multiply Overture’s keyword search data by 5x’s
to gauge the demand on Google, and then by 8x’s to gauge
what the total search demand is amongst all search engines
for that word.
Google’s Keyword Suggestion Tool also brings some unique
keywords to the mix. It might be a good idea to add each
individual keyword you get from WordTracker & Overture
into Google’s suggestion tool and see if there’s anything you
are missing.
Note: Google usually suggests keywords you would not
typically find from the other two tools.
Now, look at every individual page of your site as its own
entity. Write down 5 words or phrases that could describe
each page on your website. Then take the words and
phrases you’ve come up with, use each one individually
by entering it in the above tools. I would write an
extensive “how to” guide on how to use these tools, but if
you can use search engines you can use these keyword
search tools.
To cut down time considerably I use new software. It
has become a standard in the industry; it’s an all in one
tool that gathers keyword data from all 3 of the tools I
mentioned above. You simply type in a “main keyword”
and it searches the databases of Overture, Yahoo, Google,
WordTracker, and even your competitions pages for
keywords. It than combines all of these keywords for
you, and puts them in notepad.
Note: For a controversial review about this new
keyword software tool please click here
http://www.keywordkingdom.com/keyword_software_scam_revealed.html
Keyword research is no longer guess work, with the amount
of tools at your disposal you no longer have to spend weeks
compiling keyword lists for all of the important pages on
your site. There’s no longer an excuse to find only the
“popular & in your face” keywords. You’d be surprised at how
many small keyword ‘catch’ pages you could build that have
virtually no competition.
Again, don’t just settle for the major words getting all the
attention, dig deep, than even deeper until you can’t find
anything new to add to your main keyword list. You’d be
surprised how many people fail to see the value in this.
Don’t be one of them.
