In this sixth and final installment of our series on monetizing mobile apps, we will be discussing App Store Optimization (ASO) and its importance in driving downloads and increasing monetization.
ASO is the process of optimizing an app’s visibility and discoverability in an app store. This can be done by improving the app’s metadata (title, description, keywords, etc.), as well as its visual appearance and ranking in search results.
Since over 60% of app downloads come from app store search results, it is essential to optimize your app for maximum discoverability. This can be done through a variety of methods, such as using the correct keywords, providing high-quality screenshots and videos, and creating a catchy and descriptive app title.
ASO is a critical component of any successful mobile marketing strategy, and should be a top priority for any app developer or marketer. By following the tips and techniques outlined in this series, you can maximize your app’s monetization potential and create a successful and profitable mobile app.
