In the first lesson of our App Store Optimization (ASO) & Mobile Marketing Monetization series, we will discuss the basics of how to optimize your app for better discoverability and how to make money from your app.
When it comes to ASO, there are three main things you can do to improve your app’s visibility and ranking in the App Store:
1. Optimize your app’s title
Your app’s title is one of the most important factors that the App Store uses to rank your app. Make sure to include your app’s main keyword in the title, and make it as descriptive as possible.
2. Optimize your app’s description
Your app’s description is also a very important factor that the App Store uses to rank your app. Make sure to include your app’s main keyword in the description, and make it as descriptive as possible.
3. Optimize your app’s icon
Your app’s icon is the first thing that users see when they browse the App Store, so make sure it’s eye-catching and representative of your app.
In addition to optimizing your app for better discoverability, you also need to create a marketing strategy to monetize your app. There are a number of different ways to monetize your app, but the most common methods are:
1. In-app purchases
2. Advertising
3. Sponsorship
4. Paid downloads
5. Subscriptions
6. Freemium model
7. Donation model
8. Commission model
9. Pay-per-install model
10. Pay-per-click model
In the next lesson, we will discuss in-app purchases and how to make money from them.
