Whether you’re a web designer or a motion graphics artist, there’s a good chance you’ve had to create a banner ad at some point in your career. And while the process of creating one may seem straightforward, there are actually a few different factors to keep in mind if you want your ad to be successful.
In this tutorial, we’ll show you how to create a banner ad in Animate CC that is both eye-catching and effective. We’ll cover everything from choosing the right colors and fonts to adding dynamic animation and interactivity.
So if you’re ready to learn how to create a banner ad that will get noticed, read on!
Choosing the Right Colors
The colors you use in your banner ad are crucial. Not only do they need to be eye-catching, but they also need to fit with the overall look and feel of your website or app.
When it comes to choosing colors for your banner ad, it’s important to keep in mind both the psychological effect of colors as well as the color palette of your website or app. For instance, green is often associated with calm and relaxation, while blue is often associated with trustworthiness and dependability.
If your website or app has a very specific color scheme, you’ll want to make sure the colors you use in your banner ad match that scheme. This will help create a cohesive look and feel for your brand.
If you’re not sure what colors to use in your banner ad, consider using a tool like Adobe Color CC. This free online tool allows you to experiment with different color schemes until you find one that works for your brand.
Choosing the Right Fonts
Like colors, the fonts you use in your banner ad are also important. Not only do they need to be legible, but they also need to fit with the overall look and feel of your website or app. When it comes to choosing fonts for your banner ad, there are two things you need to keep in mind: readability and branding. First and foremost, the font you choose needs to be easy to read, even at small sizes. This is especially important if your target audience is likely to view your ad on a mobile device. Second, the font you choose should match the overall branding of your website or app. If you have an existing logo or tagline, try using a similar font in your banner ad. This will help create a cohesive look and feel for your brand
