If you’re advertising on Amazon, you know that Sponsored Products (Amazon PPC) can be a great way to increase traffic to your products. But with so many campaigns and keywords to manage, it can be difficult to keep track of them all – especially when you’re also trying to run your business.
That’s where Amazon Sponsored Products portfolios come in. Portfolios allow you to group your campaigns and keywords together, making it easy to see and manage your entire Amazon PPC strategy.
Creating a portfolio is easy – just follow these steps:
1. Go to your Amazon Sponsored Products campaigns page.
2. Click on the “Create portfolio” button in the top right corner.
3. Give your portfolio a name and click “Create.”
4. Select the campaigns and keywords you want to add to your portfolio.
5. Click “Add to portfolio.”
Now your portfolio is created and includes all of the campaigns and keywords you selected. You can view it at any time by going to your Amazon Sponsored Products campaigns page and clicking on the “Portfolios” tab.
There are a few things to keep in mind when using portfolios:
1. You can only add campaigns and keywords that are active and have results.
2. You can add or remove campaigns and keywords at any time.
3. You can’t edit the name of a portfolio, but you can delete it and create a new one.
4. You can export your portfolio to a CSV file.
Portfolios are a great way to organize your Amazon PPC campaigns and make them easier to manage. With portfolios, you can see at a glance how your campaigns are performing and make changes as needed.
