Welcome to our Amazon SEO tutorial. In this guide, we will be teaching you everything there is to know about ranking HIGHER on Amazon. We’ll be using AMZScout throughout this guide to help make things easier for you.
We’ll start with the basics of Amazon SEO and then move on to more advanced techniques. By the end of this guide, you’ll be an Amazon SEO expert!
What is Amazon SEO?
Amazon SEO is the process of optimizing your listings on Amazon so that they rank higher in the search results. The higher your listings rank, the more traffic they will get, and the more sales you will make.
It’s important to note that Amazon SEO is different from traditional SEO (search engine optimization). With traditional SEO, you are optimizing your website for Google’s search engine. With Amazon SEO, you are optimizing your listings for Amazon’s search engine, A9.
The two are similar in many ways, but there are also some key differences that you need to be aware of. We’ll cover all of this in detail throughout this guide.
Why is Amazon SEO Important?
Amazon is the largest online marketplace in the world. In 2018, they generated $178 billion in revenue and accounted for 49% of all US ecommerce sales (source).
With numbers like that, it’s no wonder that more and more businesses are selling on Amazon. In fact, over half a million businesses are now selling on Amazon (source).
With so many businesses selling on Amazon, it’s getting harder and harder to stand out from the crowd. That’s where Amazon SEO comes in. By optimizing your listings for the search results, you can get more traffic to your listings and make more sales.
It’s important to note that organic traffic from the search results is one of the most valuable sources of traffic on Amazon. That’s because people who find your listing via the search results are already interested in what you’re selling (unlike people who see your listing on a random product page). Therefore, they are much more likely to buy something from you.
