As an ecommerce platform, Amazon is unrivaled. They are estimated to have around 53% of the US ecommerce market share and this number is only continuing to grow. This means that if you’re not selling on Amazon, you’re missing out on a huge opportunity.
What many people don’t realize however, is that Amazon can also be a great tool for promoting your other products and services – even if you don’t sell anything on their platform.
One way to do this is through Amazon Advertising. Amazon Advertising is a form of paid advertising that allows you to place your ads on Amazon’s vast array of websites and apps. This includes their flagship site, Amazon.com, as well as other popular sites like IMDB and Goodreads.
Amazon Advertising has two main components – Sponsored Products and Sponsored Brands. Sponsored Products are product ads that are displayed in search results and on product detail pages. These ads are relevant to the customer’s search query and are displayed alongside organic results.
Sponsored Brands are ads that feature your brand logo and can be displayed at the top of search results or on product detail pages. These ads are designed to increase brand awareness and remind customers of your brand when they’re searching for products in your category.
Both Sponsored Products and Sponsored Brands can be a great way to reach new customers and promote your products or services, but they each have their own unique benefits. Here’s a closer look at both:
Benefits of Sponsored Products:
– Reach customers who are actively searching for products like yours
– Increase visibility for your products with highly relevant placements
– Drive traffic to your website or Amazon storefront
– Grow sales with cost-effective clicks
Benefits of Sponsored Brands:
– Increase brand awareness among Amazon shoppers
– Remind customers of your brand when they’re searching for products in your category – Drive traffic to your website or Amazon storefont – Promote special offers, coupons, or discounts
