When you list a product on Amazon, one of the most important things to think about is how you can get your product to rank high in Amazon’s search results. After all, if potential customers can’t find your product, they can’t buy it!
One of the key factors that Amazon takes into account when ranking products is the use of keywords. By including relevant keywords in your product listing, you can improve your chances of ranking higher and getting more exposure.
Of course, it’s not enough to simply stuff your listing with keywords. Amazon is very sophisticated and can tell if you’re trying to game the system. Instead, you need to follow best practices for keyword usage if you want to see real results.
Here are some Amazon backend keywords best practices to keep in mind:
1. Do Your Research
Before you start adding keywords to your listing, it’s important to do your research and identify the most relevant and popular keywords for your product. There are a number of different tools that you can use for keyword research, including Google AdWords Keyword Planner and Amazon Keyword Tool.
2. Use Relevant Keywords Throughout Your Listing
Once you have a good idea of which keywords to target, make sure to use them throughout your listing in a way that sounds natural. In addition to using them in the title and description of your listing, you can also include them in the bullet points and product features sections. Just don’t overdo it – using too many keywords will not only turn off potential customers but could also get you penalized by Amazon.
3. Take Advantage of Backend Search Terms
In addition to including keywords in the visible parts of your listing, you should also take advantage of Amazon’s backend search terms feature. This is where you can include additional relevant keywords that shoppers might use when searching for products like yours. These keywords are not visible to shoppers but can still help your product rank higher in search results.
4. Use Negative Keywords Too
In addition to targeting positive keyword phrases, you should also add negative keyword phrases to your backend search terms. This will help ensure that your product doesn’t show up when shoppers are searching for something else entirely. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your product doesn’t show up when men are searching for clothing.
