As an affiliate marketer, you want to promote products that are actually useful for people. Recommend a substandard product and see your reputation get marred. This is a world where messages spread at the speed of light, so you need to be careful at what you are getting your hands into.
There are a few things to keep in mind while promoting products as an affiliate. First and foremost, always promote useful products. It doesn’t matter if the product is your own or someone else’s. If it’s not going to help the person who buys it, then don’t promote it. Secondly, always be transparent about what you are promoting. Don’t promote something just because you can make a quick buck off of it. Be upfront and honest about what the product is and why you are promoting it. Finally, always do your homework before promoting a product. Make sure it is something that you would actually use yourself and that it is something that will benefit your audience. By following these three simple rules, you will already be ahead of 95% of all affiliate marketers out there.
Now let’s get into some specific traffic strategies that you can use to start driving traffic to your affiliate links…
Organic Traffic Strategies
Organic traffic is definitely the best kind of traffic. It’s free, targeted, and most importantly, it converts well. But how do you actually go about getting organic traffic? The answer is simple: SEO (Search Engine Optimization).
There are two types of SEO: on-page SEO and off-page SEO. On-page SEO has to do with optimizing your website and content for the search engines so that they rank higher in the search results pages (SERPs). Off-page SEO has to do with building backlinks to your website so that the search engines see your site as more authoritative and thus rank it higher as well.
The best way to get started with SEO is by doing keyword research to find low competition keywords that you can rank for easily. Once you have found some good keywords, create helpful articles around those keywords (known as “keyword-rich content”) and include links to products that you are promoting as an affiliate within that article. That way, when people search for those keywords in Google, they will find your article and click through to the products that you are promoting – all thanks to your great SEO efforts!