AdWords tutorial from Google – Step 2 : Define your marketing goals

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Once you know what you want to achieve with your ad campaign, you’ll find it much easier to decide which AdWords features can help get you where you want to go.
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Continue to Step 3: Choose your campaign type