At this point of time, you might have had some Google AdWords training in the form of ebooks, audios, videos, courses or even seminars. All these are good and if you have little time to go through all the details, you need to simply tweak these 3 important profit factors.
Traffic
You need more traffic, not just any traffic but highly targeted traffic. You must have heard this countless of times and it is still true. The fastest way to get more traffic is simply increase to the click through rates of your ads by writing better ad copy which is more compelling and eye catching.
Conversions
You need to convert more of your web browsers into buyers. The best way is to increase the overall appeal of your offer, products or services. You can also improve the quality of your website copy to make it more persuasive or magnetic as some direct marketers might call it.
Value
Can you increase the price of your offer, product or service? How about bundling a few products into a deluxe package? Can you create an upsell offer for your main offer? Can you use email or direct mail to follow up with more relevant offers over a longer duration of time?
Conclusion
When you get more traffic, you can test faster and your conversions will increase. At the same time when you increase your price, your profits go up. When you have more money, you can increase your bid prices to get a higher ad position then everything increases again. Now you see the power of these 3 factors!
