A good pay-per-click campaign can often times be the make or break for somebody depending on how much money they invest into it. Most pay-per-click advertisement works when a visitor visits a page with a bunch of ads on them. You’ve probably seen many of them yourselves and there are many PPC companies out there. Google itself obviously has one. What happens is that a visitor sees these ads and will often click on them. The person whose webpage this belongs to will get payment, which is usually a few cents for driving the traffic to the advertiser’s campaign. This is a pretty good strategy for instant traffic, if you’re willing to pay a little extra for it. However, performance is key here or else you’ll waste hundreds of dollars if not thousands on failed campaigns.
Performance means you need a good conversion rate. A website’s conversion rate is rather simple and means the percentage of visitors that turn into buyers for the advertiser’s particular product. The mistake committed by many Internet Marketers is just going into a market without fully understanding how well their advertisements will do. Rather than evaluating which ads work the best in which type of market, they often ignore this crucial part along with the conversion rates. If that wasn’t enough there are often times better performing keywords that the advertiser can run with a lot lower costs.
So in fact, one of the biggest mistakes that an Internet marketer makes is by not testing their ad’s effectiveness. Whenever I see people do this I secretly cringe, but at the same time feel relieved that I’m not committing the same mistake.
Google AdWords has an advantage above many others in that the changes you make to your ads are reflected in real-time. Meaning that most of the ads can be changed rather easily, and you can immediately test out whether your ad is working or not. Due to this good feature, I suggest that you at least do a few tests on the type of ads that you may be running. Some ads work better than others and if you change things over a course of a week or two, you’ll have a better glimpse of what works and what doesn’t. Also have a good observation at your traffic and how well those ads convert.
Something you can try is to create multiple ads on the same product that you’re trying to promote for money. These ads should use different words and strategies just so you can cover a wider range of differences. Now by the end of the week, you need to make sure that your ads are being brought up on time and converting. The ad that gives you the most money for the least amount of time is probably going to the one you’ll want to pick.
Often times, if you aren’t sure what type of ads you want on your site, you should take a good look at what kind of keywords and ads that other people are using. If you see them up a lot, then most likely the ads are doing good and converting really well. So just leach off of their success and see if you can make a decent profit using the same type of ad.
