When it comes to using Google AdWords, everyone seems to have their own set of theories and method. Having tested so many different methods, most of them do not work, some of them work fairly well and few of them work like crazy. Here is the ultimate hook formula that works like crazy.
Focus
The circus ring masters always use a small stool to control wild animals such as lions and tigers. It works because the animal looks at the legs of the stool. When this happens they are not focused and this makes it safe for the ring masters. We are no different! We can only focus on 1 thing at a time.
The Hook Of Your Ad
AdWords ads are restricted by the number of characters and size so you must make the best of it. Present the ultimate advantage on your ad as the hook. The headline draws attention, the second line shows the main benefit, the third line is a call to action, the last line is your display domain name.
Always remember that the main purpose of your ad is to persuade people to click over to your website or landing page. Then let your site do the selling or lead generation. Never make the mistake of trying to sell your product right off your ad.
The Hook Of Your Landing Page
After someone has clicked on your landing page, you must present a gift or an ethical bribe to get people to subscribe to your email list. This gift or ethical bribe is sometimes known as a lead magnet because it attracts leads.
Do not show them the millions of benefits they will get! Simply show them the most useful and most important thing that they will get. You just need to present the ultimate best thing right in front of them.
The Hook Of Your Sales Page
If you are selling a product such as an ebook, an audio, a video, a course or some information product, always present your best hook on your sales page as early as possible. Always present your best benefit as if it was the only thing you are selling.
Other benefits are good and your product might have a lot more benefits. Just remember that people are usually in a hurry so if you can give them the best benefit as early as possible, your sales conversion will surely increase.
