When you’re running a pay-per-click (PPC) ad campaign, you’ll want to make sure you’re getting the most out of your advertising budget. One way to do this is to adjust your cost-per-click (CPC) bids to ensure you’re not overpaying for clicks and that your ads are still appearing in the top spots.
In this article, we’ll walk you through how to change your CPC bids on AdWords.
First, log in to your AdWords account and click on the “Campaigns” tab.
Next, select the campaign you want to adjust the CPC bids for and click on the “Settings” tab.
Under the “Bidding” section, you’ll see a “CPC” slider. Use this slider to adjust your CPC bids.
You can also enter specific CPC bids in the “Bid amount” field.
When you’re finished, click “Save.”
Your CPC bids will now be adjusted to match your desired budget.
