When it comes to AdWords copywriting, there are a lot of things to consider. One of the most important decisions you’ll make is whether or not to include prices in your text ads.
There are pros and cons to both approaches. Including prices can help you stand out from your competitors, and it can also give potential customers a sense of how much they might save by buying from you.
However, including prices can also make your ads more difficult to write, and it can also dissuade some people from clicking on them.
Ultimately, the decision of whether or not to include prices in your text ads is up to you. But, if you’re unsure, here are a few things to keep in mind.
First, consider your target audience. If you’re targeting price-sensitive buyers, then it might make sense to include prices in your ads. However, if you’re targeting more affluent buyers, then you might want to consider leaving prices out of your ads.
Second, consider your competition. If your competitors are including prices in their ads, then you might want to do the same in order to stay competitive. However, if your competitors are not including prices, then you might want to consider following their lead.
Finally, consider your own goals. If you’re looking to generate leads, then you might want to consider leaving prices out of your ads. However, if you’re looking to generate sales, then including prices might be a good idea.
Ultimately, the decision of whether or not to include prices in your text ads is up to you. But, by considering your target audience, your competition, and your own goals, you can make an informed decision about what’s best for your business.
