Investing in an AdWords Book can cut a huge chunk of time off your learning curve. There are many out there to help you learn this crazy game of pay per click advertising.
Which one is the best?
Two of the most popular books are the Definite Guide to Google AdWords by Perry Marshall and the Winning Results by Andrew Goodman. Also, the Ultimate Guide to Google AdWords by Perry Marshall and Bryon Todd is a physical book you can buy off Amazon and through various other outlets.
Reading the Definitive Guide is really all you are going to need to get you started at first. It is the most thorough book on Google advertising there is; check different websites and you will be hard-pressed to find anything bad about it.
Don’t get me wrong-there are some other great AdWords Books on making money with AdWords, such as the Day Job Killer and AdWords Miracle, and I’ve read and used them myself.
However, they are a little more advanced, and really only work for selling affiliate products. In other words, you will probably want to wait until you’ve read the Definitive Guide before you delve into those.
What it covers
In this book, Perry Marshall explains how to set up your campaigns and ads to generate the best click through rates, which is the key to being profitable.
The better your CTR, the lower your cost per click will be and thus the better your profits. Your click through rate is the foundation of your AdWords success.
Also, when you improve your CTR, you will actually get moved higher than advertisers who are bidding more than you. He also explains the ever important concept of split testing thoroughly, which is the key to getting a higher CTR and just might be the most important part of your campaigns.
He describes how long to test each ad before declaring a winner. The best thing about this book is that it doesn’t waste time on minutia.
He doesn’t explain how to set up your account, login, etc, since you can easily find all this info on Google’s website, or any forum you visit. He also outlines the methods for grouping keywords and ads to boost your campaign the most.
If you are just starting out, or are more experienced and want to brush up on the fundamentals, then this AdWords Book is your answer. It can be used for making money with any kind of product online, and having read and used it myself I would highly recommend it.
