When it comes to advertising, there are a few basics that MBA students need to know. The first is that advertising is all about creating a relationship between a company and its consumers. It’s about building trust and creating a connection.
Second, advertising is all about persuasion. You’re trying to convince people to buy your product or service. And you’re trying to do it in a way that’s believable and honest.
Third, advertising is all about getting your message out there. You need to find the right media outlets and the right way to reach your target audience.
Fourth, advertising is an investment. You need to be prepared to spend money in order to get results.
Finally, advertising is a process. It’s not something that you do once and then forget about. You need to constantly evaluate your campaigns and make changes as needed.
If you’re an MBA student, it’s important to understand these basics of advertising. It will help you create more effective campaigns and understand how to best reach your target audience.