In the first lesson of this two-part series on advanced content marketing tactics, we looked at how to use social media to amplify your content’s reach. In this lesson, we’ll explore how to use search engine optimization (SEO) to make sure your content is seen by the right people.
SEO is one of the most important aspects of content marketing, and it’s something that many businesses overlook. By optimizing your content for search engines, you can make sure that it’s seen by more people, and that those people are more likely to be interested in what you have to say.
There are a number of things you can do to optimize your content for SEO. The most important is to make sure your content is keyword-rich. When you’re writing your content, use keywords and phrases that people are likely to search for. You can find keywords and phrases by using Google’s Keyword Planner.
Another important aspect of SEO is the title of your article. Make sure your title is catchy and includes your keywords. Also, make sure your article’s title is different from the titles of other articles on the same topic.
You can also optimize your content for SEO by using images and videos. Make sure your images and videos are keyword-rich, and include them in your article.
By using these SEO techniques, you can make sure your content is seen by the right people, and that it ranks high in search engine results pages.
