If you’re an Amazon FBA seller, you know that PPC is a great way to get your products in front of more buyers. But, if you’re not using advanced techniques, you’re likely leaving money on the table. In this article, we’ll discuss some tips and tricks for running more effective Amazon PPC campaigns, including how to get cheap clicks and low ACoS.
1. Use negative keywords
One of the best ways to reduce your ACoS is to use negative keywords. These are keywords that you don’t want your ads to show up for. For example, if you’re selling a product that is not a toy, you might want to add “toy” as a negative keyword. This will help ensure that your ads don’t show up for people searching for toys, which will reduce your click-through rate (CTR) and increase your ACoS.
2. Use keyword match types
Another way to reduce your ACoS is to use keyword match types. There are three types of keyword match types: broad match, phrase match, and exact match. Broad match is the default type, and it will show your ad for any search that includes at least one of your keywords. Phrase match will show your ad for any search that includes your keywords in the order that you specify them. Exact match will show your ad for any search that includes your keywords in the exact order that you specify them.
Using keyword match types can be a great way to reduce your ACoS. For example, if you’re selling a product that is not a toy, you might want to use phrase match instead of broad match. This will ensure that your ad only shows up for people searching for your product in the exact order that you specify.
3. Use bid modifiers
Another way to reduce your ACoS is to use bid modifiers. Bid modifiers allow you to adjust your bids for specific keywords, depending on how competitive they are. For example, you might want to increase your bids for keywords that have a high CTR, but decrease your bids for keywords that have a high ACoS.
4. Use different ad groups
Another way to reduce your ACoS is to use different ad groups. This will help you to target your ads more effectively. For example, you might want to create a separate ad group for each of your products. This will help you to target your ads more accurately,
