YouTube advertising is one of the best ways to add new customers to your sales funnels…and YouTube ads combined with Keyword Targeting is one of the most profitable.
That being said, when it comes to keyword research for YouTube, it’s a LOT different than traditional SEM research.
The reason for that is that YouTube has the ability to serve recommended content to users meaning it can understand which content those users find relevant in their purchase journeys.
That means YouTube develops a sense of keyword importance in a way that Search never could…and by tapping into that information, you can push your ads in front of relevant videos you’d never logically think of.
In this video, AdSkills teacher John Belcher sits down with Tom Breeze from Viewability to discuss Tom’s incredible process for doing keyword research on YouTube so you can plug and play it with your ad strategy.
