The importance of marketing for businesses can never be overemphasized. This is why many global brands allocate 10-50% of their revenue to sales and marketing. In 2018, for example, Samsung spent an eye-watering $11.2 billion to market their products across the globe. Whilst you may not have a big marketing budget like Samsung or Coca-Cola as a startup or small business owner, you can never downplay the importance and possible impact of a well-thought-out marketing strategy.
Here’s the Adidas story and how the brand was able to create a genius marketing strategy that shot it to worldwide prominence.
