It is no secret that advertising is big business. In 2019, global advertising spending totaled $572 billion and is projected to reach $669 billion by 2022.1 A large portion of this spending is happening on mobile devices. In 2020, mobile ad spending is expected to make up 62% of all digital ad spending.2
As the usage of mobile devices has increased, so has the use of apps. People are spending more time than ever before using apps on their phones and tablets. In fact, the average person spends 3 hours and 40 minutes on their phone each day.3 This presents a big opportunity for app developers who want to generate revenue from their apps.
One way to generate revenue from an app is to display banner ads. Banner ads are a type of advertising that typically appears at the top or bottom of a screen and takes up a small amount of space. Banner ads can be effective in promoting products or services to people who are using an app.
If you’re an app developer, you may be wondering how you can add banner ads to your Android app. In this article, we’ll show you how to add banner ads to your Android app using Java or Kotlin.
Adding Banner Ads in Android Studio
Before we get started, you’ll need to have the following:
An Android device running Android 4.0 (Ice Cream Sandwich) or higher
Android Studio 3.0 or higher
A Google AdMob account
Adding banner ads to your Android app is a fairly simple process. We’ll start by creating a new project in Android Studio and then adding the necessary dependencies. Once that’s done, we’ll write some code to display a banner ad in our app. Let’s get started!
1.”How Much Is Advertising Spending?.” Statista, www.statista.com/topics/1007/advertising-spending/.
