Abandoned cart email and SMS recovery is an essential part of any ecommerce business. According to a study by Shopify, about 68% of shopping carts are abandoned, but businesses can recover about 25% of those carts with the right abandoned cart email and SMS recovery strategy.
There are a few different ways to go about recovering abandoned carts, but one of the simplest and most effective strategies is to use abandoned cart SMS recovery.
SMS recovery involves sending a text message to customers who have abandoned their carts. The message can remind customers about the items they left in their cart and provide a link to the checkout page so they can complete their purchase.
SMS recovery is a great way to reach customers who may have abandoned their carts because they didn’t have time to finish their purchase or forgot about the items they left in their cart.
SMS recovery can also be a great way to increase conversion rates. A study by Twilio found that SMS recovery messages have a conversion rate of about 45%, which is much higher than the conversion rate for email recovery messages.
There are a few things to keep in mind when using SMS recovery to recover abandoned carts.
First, make sure you have the customer’s consent to send them text messages. You can get consent by asking customers to opt-in to your SMS recovery messages when they add items to their cart.
Second, make sure your SMS recovery messages are clear and concise. The messages should remind customers about the items they left in their cart and provide a link to the checkout page.
Third, make sure your SMS recovery messages are timely. The messages should be sent within a few hours of the customer abandoning their cart.
Fourth, make sure your SMS recovery messages are personalized. The messages should be addressed to the customer by name and should include information about the items they left in their cart.
Fifth, make sure your SMS recovery messages are relevant. The messages should be relevant to the items the customer left in their cart.
Using SMS recovery is a great way to increase conversion rates and recover abandoned carts. Make sure you follow the tips listed above to make sure your SMS recovery messages are effective.
