So, content is king. That’s something that we’ve heard a lot in this age of internet and blogging and content marketing, social media, blah, blah, blah, blah, blah. The reality is without content, nobody knows what’s going on, right? That’s how we communicate with each other. So it plays an essential role in everything we do, whether it be search, whether it be social, whether it just be customer engagement, the sales process, it doesn’t matter. Content plays a vital role.
Now, just putting content on your website is a bad idea, and a lot of times, people know they need a website, but they start overthinking the whole content process, and they wonder, “What am I supposed to put on there? How am I supposed to engage with people? What do people want to see?” All these questions start flooding our minds, and we just start putting stuff up without really organizing our content.
So let’s talk a little bit about how we approach building out content for a website or a project, and then a couple tips along the way of how you can use this when looking at your own site, whether you’re re-designing, refreshing, or getting ready to start a project.
