Google Ads and Pay per Click (PPC) can be a little overwhelming when you’re first starting out. But with a little knowledge, you can be on your way to successful campaigns in no time.
In this crash course, we’ll cover the basics of Google Ads and PPC, including how it works, the different types of campaigns you can run, and how to measure your success.
Google Ads is a form of online advertising that allows businesses to place ads on Google and its partner sites. Ads are displayed as text or as banner ads, and when a user clicks on the ad, they are taken to the advertiser’s website.
Google Ads is a pay-per-click (PPC) advertising platform, which means that businesses only pay when someone clicks on their ad. The cost of the ad is determined by the amount of traffic the advertiser wants to receive, as well as the competition for that traffic.
There are two types of Google Ads campaigns: search and display.
Search campaigns are the most common type of Google Ads campaign. They are run on the Google search engine, and ads are displayed when someone searches for a keyword that you’ve targeted.
Display campaigns are run on Google’s display network, which consists of millions of websites across the web. Display ads are typically banner ads that are displayed on websites that have agreed to participate in the Google Display Network.
In order to measure the success of your Google Ads campaigns, you need to track two key metrics: clicks and conversions.
Clicks are the number of times someone has clicked on your ad. This is a good metric to track to see how popular your ad is and how many people are clicking through to your website.
Conversions are the number of times someone has completed a desired action on your website, such as making a purchase or signing up for a newsletter. This is a good metric to track to see how effective your ad is at converting traffic into customers.
Google Ads can be a great way to drive traffic to your website, but it’s important to remember that it’s not a magic bullet. It takes time and effort to create successful campaigns, and you need to constantly test and tweak your ads to find the best combination of keywords and targeting.
With a little knowledge and a lot of hard work, you can be on
