It’s no secret that video marketing is on the rise. In fact, a recent report from HubSpot found that 54% of consumers want to see more video content from brands and businesses they support. And with platforms like YouTube and Facebook continuing to push the envelope with new video features, it’s only going to become more popular in the coming year.
But as with any good marketing strategy, there’s always room for improvement. To help you get ahead of the curve in 2018, we’ve put together a list of seven video marketing stats marketers should know. Check them out below and start planning your video strategy for the new year!
1. Video will make up 82% of all internet traffic by 2021.
If you thought video traffic was high now, just wait a few years. Cisco predicts that by 2021, 82% of all internet traffic will be video traffic. That means if you’re not already incorporating video into your marketing strategy, you need to start now. Otherwise, you’ll be at a serious disadvantage when it comes to reaching your target audience.
2. YouTube has over 1 billion active users and generates 5 billion video views per day.
YouTube is without a doubt the most popular video platform on the internet today. And with over 1 billion active users and 5 billion daily views, it’s also one of the most effective places to reach your target audience with video content. If you’re not already using YouTube as part of your video marketing strategy, now is the time to start.
3. 55% of consumers watch videos online every day.
How often do you watch videos online? If you’re like most people, the answer is at least once a day. In fact, 55% of consumers report watching videos online daily, according to HubSpot’s report on The State of Video Marketing in 2018 . That means there’s a good chance your target audience is watching videos online right now… so what are you waiting for? Get started creating engaging video content that they’ll want to watch!
4.. 74% of people say they’ve been convinced to buy a product or service after watching a brand’s video.. As effective as written content can be, there’s no denying that videos are much more persuasive . In fact , 74% of people say they’ve been convinced to buy a product or service after watching a brand’s video , according to HubSpot . So if you’re looking to boost sales with your content marketing efforts , incorporating videos into your strategy is a great way to do it . Just make sure your videos are high quality and attention-grabbing , or you risk turning potential customers off .
5.. 78% of people say they’ve watched an explainer video When it comes to engaging potential customers , there’s no better type of content than an explainer video . In fact , 78 % of people say they ‘ ve watched an explainer video about a product or service before making a purchase decision , according HubSpot . That ‘ s because explainer videos are designed specifically to educate viewers about complex topics in an easy-to-understand format . If you have a complicated product or service , consider creating an explainer video ( or series ) as part of your content marketing strategy . It could be just what you need to boost conversions and close more deals 6 .. 37 % marketers plan on increasing their use Obviously , based on the stats above , marketers should be using videos as part their content marketing efforts . But just how many marketers are actually doing so ? According HubSpot ‘ s State of Video Marketing Report , 37 % marketers said they plan on increasing their use 2018 .. That means if you ‘ re not already using videos as part your content marketing strategy , now ‘ s the time start . Otherwise , you ‘ ll fall behind competition and miss out new opportunities reach target audience . 7 .. 43 % small businesses don ‘ t use any type According HubSpot ‘ s report 43 % small businesses don ‘ t use any type digital or online marketing … which includes videos ! That ‘ s huge opportunity for small businesses get ahead competition by starting incorporate videos into their marketing efforts . If you own or operate small business , start brainstorming ways could use videos attract new customers and grow business in 2018
