Success
1. Google Ads: Google Ads is the largest PPC platform in the world, and for good reason. With nearly limitless customization and targeting options, Google Ads offers businesses of all sizes the ability to reach their target audiences using both search and display advertising.
2. Bing Ads: While not as large as Google Ads, Bing Ads is still a powerful PPC platform that shouldn’t be ignored. Because Microsoft owns both Bing and Yahoo, your ads will automatically run on both search engines when you use Bing Ads.
3. Amazon Advertising: Amazon has quickly become a major force in the ecommerce world, and their advertising platform is one of the most effective ways to reach shoppers who are already in buying mode. If you sell products on Amazon, you need to be using their PPC platform.
4. Facebook Ads: With over 2 billion monthly active users, Facebook offers businesses an incredible opportunity to reach their target audiences through targeted advertising. Facebook ads can be used for both awareness and conversion campaigns, making them a versatile tool for most businesses.
5. Instagram Ads: Instagram is one of the fastest-growing social media platforms with over 1 billion monthly active users. And with 80% of users following at least one business on Instagram, it’s clear that there’s a huge opportunity for businesses to reach their target audiences through this channel.
6. Twitter Ads: Twitter may not be as large as some of the other social media networks, but it’s still an incredibly important platform for businesses to reach their target audiences. Twitter ads allow businesses to promote their tweets to a wider audience, increasing the visibility of their brand and message.
7. LinkedIn Ads: LinkedIn is the largest professional network in the world with over 630 million members worldwide. And with LinkedIn ads, businesses can target their ads to a very specific audience based on job title, company size, or other factors. If you want to reach professionals with your product or service, LinkedIn should be a key part of your PPC strategy
