1. Not doing your research.
Before you start selecting keywords, you need to do your research. What are people searching for? What are your competitors targeting? What are the right keywords for your business?
2. Targeting the wrong keywords.
Not all keywords are created equal. You need to target the right keywords that have high search volume and low competition.
3. Not using keyword research tools.
There are a number of great keyword research tools available, like Google AdWords Keyword Planner and SEMrush. These tools can help you find the right keywords for your business.
4. Not using keywords in your content.
You need to use your target keywords in your content to help you rank higher in search engine results pages.
5. Not using long-tail keywords.
Long-tail keywords are keywords that are more specific and have lower search volume, but they also have less competition. This makes them a great option for targeting specific audiences.
6. Not tracking your results.
You need to track your results to see how your keywords are performing. This will help you determine which keywords are working and which ones need to be changed.
7. Not using a keyword strategy.
A keyword strategy is essential for selecting the right keywords for your website or blog. Without a strategy, you’re likely to target the wrong keywords and see poor results.
