Copywriting is an essential skill for any marketer. It’s the ability to write persuasive, compelling, and interesting copy that can drive results.
But what if you’re not a natural writer? Or what if you’re struggling to come up with ideas?
Don’t worry, there are plenty of exercises you can do to improve your copywriting skills. Here are seven of them:
1. Write a list of your favorite copywriting quotes.
Copywriting is all about learning from the best. And there’s no better way to do that than by reading the quotes of some of the most successful copywriters in history.
Some of my favorites include:
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
“I have never let my schooling interfere with my education.” – Mark Twain
“The most important thing in communication is to hear what isn’t being said.” – Peter Drucker
2. Write a list of your favorite copywriting tips.
Along with quotes, another great way to learn is by reading copywriting tips. This can be anything from blog posts to ebooks to articles.
Some of my favorite tips include:
“Your headline is the most important part of your copy.”
“Always be testing.”
“Keep it simple.”
3. Write a list of your favorite copywriting examples.
Copywriting examples are a great way to see how the pros do it. And there’s no shortage of great examples out there.
Some of my favorites include:
The “Just Do It” campaign from Nike
The “Think Different” campaign from Apple
The “I’m Lovin’ It” campaign from McDonald’s
4. Write a list of your favorite copywriting exercises.
Copywriting exercises are a great way to improve your skills. And there are plenty of them to choose from.
Some of my favorites include:
The 5-sentence challenge
The 1-hour challenge
The 10-minute challenge
5. Write a list of your favorite copywriting blogs.
Copyblogger is one of my favorite copywriting blogs. But there are plenty of other great ones out there.
Some of my favorites include:
Copyblogger
Problogger
Copy Hackers
