You’re finally ready to take the plunge and start your own business. You have a great product or service, a solid business plan, and the drive to succeed. So what’s standing in your way?
For many entrepreneurs, the answer is simple: they don’t know how to market their business online.
If you’re starting a business in 2018, you can’t afford to ignore digital marketing. But with so many different options and strategies out there, it can be tough to know where to start.
That’s why we’ve put together this 60-minute SEO tutorial. In it, we’ll cover everything you need to know about SEO, from keyword research to link building to content strategy. By the end, you’ll have a solid foundation for driving traffic to your website and growing your business online.
1. Keyword Research
The first step in any good SEO strategy is keyword research. This is the process of finding and targeting keywords that potential customers are searching for on Google and other search engines.
To do keyword research, you can use tools like Google’s Keyword Planner or paid options like Moz Keyword Explorer. Start by entering seed keywords related to your business into these tools. From there, you’ll be able to see related keywords, as well as data on search volume and competition level.
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