So, you have already subscribed to an autoresponder service, and you have written some follow up messages that can be sent out for a period lasting for many months. You have secured for yourself and for your online business a stable pool of potential customers with which you can advertise your latest products and packages, and from which you can pick up a lot of sales that will contribute to the success of your various campaigns.
But this isn’t the only way by which you can earn from your mailing list. There are other methods you can implement that will monetize your email marketing campaign and increase your bottom line profit by as much as 1,000%.
Let’s take a look at 6 fantastic ways by which you can monetize your mailing list.
* Sell solo ads. Solo ads are advertisements that other internet marketers will pay for. How much you can charge will depend on two things: the size of your mailing list; and the response rate of the same. A mailing list of 20,000 subscribers with a response rate of 5% can easily charge $500 to $800 per solo ad.
* Sell line ads. Whereas solo ads will give the advertiser an entire email message to promote his products, a line ad will only be displayed in a line or two of a particular message you will send to your subscribers. Again, how much you can charge for a line ad will depend on the same factors that will determine how much you can charge for a solo ad. However, by their very nature, line ads command a lower price than solo ads, with all the other things being equal.
* Sell sponsor ads. Sponsor ads are introductory messages that introduce an issue of your eZine. You may have encountered these before with the newsletters you’re subscribed to. The words “Today’s Issue Is Brought To You By XYZ Company, Your Provider Of Online Business Needs” would be a generic template for sponsor ads. Just like solo and line ads, how much you can charge for sponsor ads will depend on the size and the responsiveness of your mailing list.
* Promoting your affiliate links. Affiliate marketing has long been hailed as the easiest and fastest way to earn some profit in the World Wide Web. The number one concern of an affiliate is how to promote his affiliate links. But if you have thousands of subscribers, you’d be able to reach thousands of people and expose to them your affiliate links… with just one email! This is the reason why many internet marketing veterans have said that email marketing and affiliate marketing go hand in hand. If you have enrolled as an affiliate of a particular affiliate program, the best way to promote your affiliate link is through your mailing list.
* Back selling older products. Some online businessmen believe that their mailing lists are venues for the promotion of their newest offerings only. This would terribly restrict the power of email marketing. You can always promote products that have long lied dormant in your inventory. This can be done through clever back selling tactics. You can share a valuable piece of information, for example, then provide a link to the sales page of an old product of yours, one which is relevant to the topic you discussed. This way, your content has pre-sold the product, and your chances of bagging some backend sales would be great.
* Charge subscriptions. Some eZines or digital newsletters have amassed quite a reputation for themselves. If your eZine or newsletter has established a history of excellence in delivering premium information, then you can consider charging a rate for your subscription.
